Furman University Pearce-Horton Football Complex
In 2014 Furman Football built the Pearce-Horton Football Complex. The 44,000-square-foot facility is located adjacent to the existing stadium and includes a locker room, training room, lounge area, coaches’ offices, meeting rooms and premium seating areas.
Bringing this new, state-of-the-art facility online, offered Furman Football an opportunity to celebrate their past and set a tone for the future. Jack Porter worked to develop a plan for the facility that paid homage to those who had come before, while creating excitement for the future and communicating what it means to be a part of Furman Football. The main lobby strikes that balance, while player areas remain focused on energizing current student athletes and recruits. The result is a cohesive brand experience that moves you through the facility.
Branded Environments | Brand Storytelling | Media Integration | Exhibit Design